![]() The market growth rate is high, the relative market share is high. Stars: Companies should significantly invest in these “stars” as they have high future potential to become a cash cow. ![]() ![]() The market growth rate is low, the relative market share is high. You can comment about what should Brand do as the next step, according to product position by helping with the explanations of the BCG Matrix.Ĭash Cows: Companies should milk these “cash cows” to induce growth and to maintain their market share. Once you finished the input the data in these 6 columns, it will be automatically displayed in Numerical Visualization and original BCG matrix. If you enter brands market share and the largest competitor’s market share then the Relative Market Share column will be calculated automatically. List down all the products that you wanted to show on the matrix. Each of this quadrants represent the different analysis of market growth rate and relative market share. We developed a BCG Matrix Excel Template with 4 quadrants Stars, Question Marks, Cash Cow and Poor Dog. ![]() The BCG Matrix is a tool developed by Boston Consulting Group founder Bruce Henderson in 1968 and it helps investors and business owners assess the value of a company's investment portfolio Someka's BCG Matrix Excel Template will help you the strength of your business portfolio with market growth rate, relative market share analysis and more.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |