Female players with a higher degree of gender swapping showed a stronger aggressiveness and dominant “hyper-masculinity” behavior tendency in the game. In order to obtain more freedom and fairer treatment, they chose male avatars for a better experience. Different from the practical benefits perceived by men who use female avatars in online games, the perceived benefit for female players who use male avatars was to avoid gender discrimination. Sexual orientation, perceived anonymity, and perceived tolerance also had a significant influence on gender swapping. Based on an online survey of 3,658 female players in China, we found that perceived benefits and the Tanbi tendency, a psychological indulgence in enjoying novels, comics, or series on love and sex between attractive males, were the most important factors for female players to employ male avatars. This research explored the influencing factors of gender swapping among female players in online games and their impact on online gaming behavior.
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